Category Archives: AC Milan Shirts


Manchester United have regained their status as the world’s most popular football club by sales of official replica shirts according to authoritative new research.

The Old Trafford club sold an average of 1.75m shirts per year in the five-season period from 2011-12 to 2015-16 inclusive.

That puts them in the No1 spot in European football – and the world. The data has been compiled by industry insider Dr Peter Rohlmann and his team at the consulting bureau, PR Marketing, and is published for the first time by Sportingintelligence today.

Real Madrid are No2 in the list, averaging 1.65m shirts per year in the period under review ahead of Barcelona in third, Bayern Munich in fourth and Chelsea in fifth.


There is major financial significance in being able to shift huge amounts of official merchandise. The more gear a club can sell, the more money a manufacturer will pay to be an official kit supplier.

Chelsea confirmed their new £900m, 15-year deal with Nike last week, for example, equating to a contract worth £60m a year. United have a deal with adidas worth £75m a year, while the Spanish giants of Real and Barca both have new deals worth around £100m a year. That quartet beat everyone else by some distance.

Dr Rohlmann is a veteran analyst who has authored a number of in-depth studies into kit supply deals and T shirts sales by Europe’s elite clubs. This website carried an earlier study for the 5-year period 2007 to 2012 in October 2012 here.

By 2014, Real Madrid’s growth had edged just ahead of United’s, putting Real into the No1 spot as both clubs sold more each year, but United’s growth has taken a spurt and they are back at the top in the latest analysis. Just four clubs have had annual average sales of more than one million shirts per year over a five-year period.

It is worth noting however:

a: Dr Rohlmann counts sales of official genuine replica club shirts. Counterfeits and copies are not part of these totals. Methodology is not always clear in other studies.

b: A five-year period of data is seen as vital to overall accuracy as most clubs’ sales will ebb and flow dependent on success and signings, although individual players are often not as influential in sales as some claim.

c: While the replica shirt is the most obvious and visible piece of merchandise that a manufacturer will monetise from their commercial relationship with a club, there will typically be many dozens of other lines of clothing and apparel where money is made as part of the same contract. So, for example, Adidas selling almost 2 million Manchester United football shirts in a year at around £50 each is far from the whole story of that company’s revenue from United. Millions of other items from shorts and socks to hats, bags, training gear, tops, coats and other accessories – often even more expensive than a shirt – are also shifted annually.

Aside from United moving back to the top spot, the other major movers in recent years have been Bayern Munich, PSG, Dortmund and Manchester City moving up the shirt sales rankings as they have returned to global prominence or gained it for the first time. The Italian giants of Milan and Inter are among the fallers as their fortunes have waned.

Man Utd, Real Madrid, Barcelona Reportedly Among Cheap Football Shirts Banned by Isis


Cheap football shirts bogus by Nike and Adidas, including those of Manchester United, Real Madrid and Barcelona, accept been banned by Islamic State in the Al-Furat arena in Iraq.

As appear by Richard Wheatstone of the Daily Mirror, Isis’ Hisba badge accept fabricated the ruling, and any aperture of it agency a being could accept 80 lashes as punishment.

It agency no replica jerseys can be beat of any of the above sides, as able-bodied as the brand of Manchester City, Chelsea and AC Milan. National aggregation strips beat by England, France, Germany and the United States are aswell prohibited.

In the report, it’s acclaimed MEMRI Jihad and Terrorism Threat Monitor, who accumulate tabs on agitator groups, accept declared that bulletins accept been issued to accomplish locals acquainted of the ban on the football shirts sale.

Additionally, it’s been appear that three men were about flogged for arena football in Mosul, per Iraqi News (h/t Bethan McKernan of The Independent). Isis associates are said to accept ripped up a Barcelona shirt beat by one of the men, which had Lionel Messi’s name printed on the back.

McKernan added that according to the Syrian Observatory for Human Rights, Isis accede the attempt of the action at allowance with Islam, as it requires a referee.

According to Wheatstone, as an alternative, a “Qisas” arrangement has been developed that encourages players to “claim advantage or seek animus adjoin opponents,” with the accepted rules implemented by FIFA accounted “a abuse of Allah’s command and the Sunnah.”

The economics of football shirts sale: Kenyan bank trumps Yorkshire zoo


When Peter Kenyon watched Middlesbrough draw adjoin Brighton in a action for advance to the Premier League, he jumped to his anxiety and animated with the blow of the Riverside. Pure joy abounding the ground, but Kenyon’s apperception anon began to shift. “The next moment I’m thinking: ‘How the hell do I accomplish this work?'” he says.

As able-bodied as getting a bounded lad and fan, Kenyon (no affiliation to the above Manchester United and Chelsea bang-up of the aforementioned name) is arch controlling of Ramsdens, a Middlesbrough pawnbroker and bill exchanger with about 500 staff. Since 2013, Ramsdens has sponsored the team’s cheap football shirts. A five-year accord agency he still does, now at about bifold the fee – a appear £1m – acknowledgment to a advance article in the contract.

“It’s adorable to see our name out there, but I’m now sitting there thinking: ‘Are humans traveling to appear to our website?'” Kenyon says. “We’re a bounded aggregation with actually no all-embracing presence.”

Kenyon is now bond with giants. Britain’s top 20 teams won about £226m in football shirts sale deals for this season. That amount has risen from £100m in 2010/11, if the website Sporting Intelligence started allegory figures. Deals ambit from £47m a year (Chevrolet at Manchester United) to £1m at the bottom. “AON pays £10m just to sponsor Man United’s training kit,” says Keiran Maguire, a football accounts specialist at the University of Liverpool.

As football attracts almanac TV audiences to a average with crumbling examination figures, players’ chests accept never been added valuable. The alliance claims examination abstracts of three billion in 225 countries, including 857 actor in Asia and Oceania. Clubs can apprehend sponsors to pay more, but does it pay back?

Rob Wilson, who studies football accounts at Sheffield Hallam University, says yes – at atomic at the the top. Take American insurers AIG. “When they sponsored Manchester United in 2006, they were bright that the action was to breach into the UK and Europe. They didn’t accept a cogent ballast and now they do, which they put down in no baby allotment to that deal.””But I anticipate it’s bordering at the basal of the league,” Maguire adds. That Middlesbrough’s TV assets has gone from £4m to at atomic £100m illustrates how abundant a bound the aggregation – and Ramsdens – accept made. Does Kenyon anticipate it’s account it? “Ask me next May,” he says, while absolute some aboriginal advance in cartage to the Ramsdens website.

Premier Alliance shirts accept consistently reflected the globalisation of football. Japanese electronics were big in the 90s. Again added Asian companies accumulated in, forth with the online action companies that are basic to action there. Logos this division cover bank brands BetEast (Swansea), Dafabet from the Philippines (Burnley, Sunderland) as able-bodied as China’s K8 (West Brom).

Perhaps a lot of arresting are Hull City’s contempo kit changes. Last year, assignment spelled an end to its arrangement with 12Bet, addition Asian bank site. After a agitated search, Flamingo Land stepped in. The family-run Yorkshire zoo and affair esplanade aswell paid for a abate logo on the aback of Middlesbrough’s kit. Both teams won promotion. “You could alarm us the luckiest sponsors in football history,” says Gordon Gibb, its arch executive, area admission sales are up. But Flamingo Land couldn’t footfall up, and Hull are now sponsored by SportPesa, a Kenyan action aggregation (there are 276m Premier Alliance admirers in sub-Saharan Africa).

“You never saw Chinese book and all these logos in the Championship,” says Kenyon, whose football watching is now added abounding than it already was. He admits it is awful absurd he will renew the arrangement should Middlesbrough break up: “The abysm is enormous, and by again it would just be way above our means.”

Business is acceptable for above Chelmsford adherent angry archetypal football shirt sale tycoon

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Ten years ago, above Chelmsford buck Matthew Dale was a apprentice absence commons in adjustment to armamentarium his apprentice archetypal football shirt sale business.

Today, the above King Edward VI Grammar Academy adherent has a aggregation of 22 alive collapsed out to accumulate up with appeal as the European Championships in France get into abounding swing.

“At the moment, we are really, absolutely busy,” said the 31-year-old.

“Everyone is searching to get a Euro 96 shirt with Gascoigne on the back; we can’t get abundant of them.

“And it is not just UK cheap football shirts; with a lot of the Home Nations involved, it has fabricated a huge aberration to our sales.”

Matthew, originally from Epping, cut his teeth affairs “bits and pieces” at academy afore ablution at the end of university.

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He said: “I was consistently one of those humans who would buy things and again advertise them on at school, whether it was active CDs or whatever I could get my easily on.

“It absolutely took off at the end of university if I would go about affairs shirts from alms shops and car cossack sales and again affairs them on eBay.

“I was aggravating to plan out what I capital to do, whether to acquisition a able job or do something on my own, so I concluded up spending two years in a apprentice abode spending all the money I had on football shirts, even prioritising it over aliment sometimes.”

Matthew is now affairs shirts beyond the globe, including the odd Chelmsford City top, with added than a division of a actor units in his behemothic Manchester warehouse.

“We acutely anticipation there was lots of abeyant in the business, but there is aswell a huge bazaar in Asia, South America and North America.

“We accept had a few Chelmsford City shirts and they accept been awash to places like Brazil and Italy because humans wish to accept cheap football shirts from the aboriginal English clubs.”

As able-bodied as ambience up links with manufacturers about the globe, a lot of the added abnormal items appear from households who are allowance out or above collectors searching for a new pastime.

“We antecedent a lot of our shirts from associates of the public,” Matthew added.

“If humans are allowance out their attic, or if they accept a son or babe abrogation home and wish to get rid of some of their old shirts, they can get in blow with us.”

While the a lot of big-ticket shirt Matthew has awash – a match-worn West Brom top from the 1935 FA Cup final defeat to Sheffield Wednesday – went for £3,500, he added that there is something to clothing every fan, and every amount range.

“There is actually something for everyone.

“We accept Premier League shirts from the endure brace of seasons, but it isn’t just the big teams that we accord in.

“We’ll aces up shirts from Ukraine or Mexico, basically annihilation we can get our easily on if it’s at the appropriate price.”

Season Football Shirts Sale Really Look Awsome

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With the alpha of the 2016/2017 division fast abutting and the alteration window at a quiet buzz, admirers are traveling through the motions of searching at what they will be acid to home and abroad matches this season.

As accordant to the footballing apple as Paris / New York Fashion week, May through July sees the advertisement of club kits for the advancing season. Some accustomed and others not so abundant (We beggarly you, West Ham).

Here are the top 5 to attending advanced to seeing for 90mins anniversary on week.

AS Roma Football Shirts

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First amidst the lot has to be the AS Roma 2016/2017 Memorial Shirt. Nike has gone in the appropriate administration with this one, adulatory the clubs 90th Anniversary, in a boilerplate abroad kit that oozes simplistic Italian appearance alloyed with an accustomed abundance of Nike’s Dri-FIT technology.

Even the club’s brand is an ode to the old in the anatomy of a Roman wolf head. It will be absorbing to see area they go next year with Roma announcement they are searching to backslide to “traditional club colours for the 2017/2018 season.

FC Girondins de Bordeaux Football Shirts

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Next in band has to be FC Girondins de Bordeaux home kit. Puma and Bordeaux accept wisely absitively to get rid of endure year’s atrocity, charwoman it up and giving it a beautiful revamping.

The stripes accept been slimmed down into a beautiful pinstripe, and although I am not a fan of a addition collar, this works able-bodied with the abysmal acid V arrangement on the chest.

I acclaim Puma for this one about with the bulk of shirts that were torn/ fell afar during Euro 2016 (Puma citation that to a botheration with a accumulation of material); it would be a abashment to see this one in tatters, with abounding calling it a masterpiece.

Krasnodar FC Football Shirts

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Another one from Puma to accomplish the account is the new Krasnodar FC (I accept no abstraction either) home kit. The Russian Premier League ancillary accomplished a admirable 4th endure division because they accept alone been in the Russian top bank back the 2011/2012 season. With little to do with their standing, the club afresh apparent their 2016/2017 in a flat bout adjoin FC Arsenal Tula, and according to the club “The dress call went well”.

Going for a abbreviate askew stripe, the abysmal blooming and atramentous plan well, with both parties accordant the aggregation close works bigger than the button up of seasons gone. Although I agnosticism I will be watching any Russian Premier League matches, it is one of the a lot of acceptable kits of 2016/2017. (P.S. Their advert for the new kit is aswell a accept to watch.

U.C. Sampdoria Football Shirts

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Joma (the atomic accepted kit architect on the list) accept for the advancing division created something appropriate for U.C. Sampdoria in the anatomy of their new abroad kit.

The kit is aboriginal white and appearance blue, red and atramentous ablaze streaks abounding about the mid-rib of the top. Joma could accept gone abdicate about they accept managed to accumulate the top fashionable by attached the pattern. The kit supplier needs to do something now with that abhorrent babyish blush kit of Palermo, addition club in Serie A Tim.

Arsenal Football Shirts

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Since the alpha of time, afore the afterlife of dinosaurs, even afore the conception of the oceans and almost a year afore the big bang, Arsenal accept had kits that accept consistently been stylish, clean, and a account of either absorbed or a time in the club’s history (not including the 1991-1993 askew monstrosity).

For 2016/2017 Puma (yes again)! Accept followed on the attitude in their 3rd year as kit manufacturers for the club in their £30M a year deal. I anticipate the downplay of the kit and minimalist change to something that wasn’t torn could be the cosmos assuredly catastrophe its atrocious antic on Gooners common and although battling clubs are authoritative mind-bending, actual moves, the down-play from the club, emphasised by its kit, could be a assurance of something great. Let’s just achievement they can get a big name to ample that shirt afore the window concludes.